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Wholesale Dress Shirts Selling Tips For The African Market

The market for wholesale dress shirts in Africa is very large. It ranges from consumers who purchase them for their fashion value, to consumers who purchase them for use in their office and government jobs. As African countries continue to experience growth in their middle class, and continue to enter the ranks of the upper tier of international trading countries, many Africans are taking on American and European fashion styles. One important apparel piece is the dress shirt, with a preference on brand names such as Kenneth Cole, Polo Ralph Lauren, and Hugo Boss.

If you would like to capitalize on the demand for designer name dress shirts in the African continent, you should consider the following tips.

Tip #1

Focus on the reason why your customers want to purchase dress shirts. Is your target market comprised of oil industry employees in Nigeria who need to conform to a corporate dress code, or are they university graduates in Botswana applying for their first jobs?

Tip #2

Gage the buying power of your potential customers. While they might love a brand new Lacoste dress shirt, can they afford it? You will want to ensure that you are purchasing at a wholesale price that will allow you to resell your closeout clothing at a reasonable profit margin. At the same time, do not underprice your overstock merchandise. You might be surprised at how much your customers are actually willing to spend on your items.

Tip #3

Research the styles that your local market likes. You can conduct research by walking around a shopping mall, visiting a corporate plaza, and looking through a fashion publication geared towards men.

Tip #4

Market your brand name office shirts based on the designer’s name, not on price. For example, if a businessman in Ghana simply wants the cheapest possible price for a shirt, he can buy a shirt imported from China. But if he is interested in a designer corporate shirt, you can be sure that he understands that it will cost him more.

Tip #5

Increase your clothing sales by offering free accessories along with ever purchase. You can give customers a free Calvin Klein belt with a purchase of 5 shirts, or a free INC necktie with a purchase of 3 shirts.

Tip #6

Attract more customers by turning your customers into your salespeople. You can offer your customers a 5% discount on their next purchase if they bring a customer with them, or even give them a commission for ever shopper that they bring to your clothing boutique.

Tip #7

Advertise well. Make sure your advertising is targeted. If you are selling clothing in Nigeria, for example to bankers, make sure to advertise your shop in a publication that is read by bankers, such as the Nigerian Tribune, or in an online publication such as the Vanguard Nigeria News.

Tip #8

Develop a wholesale business. As your customer base increases and you are looking for additional revenue, you should consider reselling your liquidation products to other boutiques and street vendors who in turn will have their own customer base. While you might make less per shirt on the wholesale end, you should be able to make a decent amount as your volume increases. To make sure this strategy can work, you will need to source merchandise directly from a legitimate exporter who has experience supplying closeout products to Africa.

You can visit the New York Fashion District, search online through, or you are welcome to contact me or visit my Brooklyn clothing warehouse.

Wholesale Dress Shirts is an established wholesaler with both an
online and brick and mortar operation.

We specialize in serving both domestic and international

This lot is for designer name men's dress shirts, all carried by one of the most prestigious department stores in the United States.

Top of the line brands such as

Calvin Klein

Joseph Abboud

Van Heusen

Hugo Boss

Geoffrey Beene


Tommy Hilfiger

Donald Trump

Perry Ellis


Polo Ralph Lauren

Kenneth Cole

The majority of these fancy deluxe shirts have all of their original labels and tags.

With original retail values of as high as $95, this lot can enable you to have a substantial profit margin.

Your price for each shirt is as low as $7.99, so you will have room to mark them up and make a sizable amount of money on them.

Dress shirts are in demand year round, especially when they are high quality and fashionable.

To give you an idea of the potential of this lot, calculate how much you could make if you sell them for $12, $15, $20, or $40 each.

Since I want you maximize your profits so that you will continue to buy from me, I will give you $100 worth of men's accessories for free with an order of 300 or more dress shirts.

Below is an example to give you an idea of the potential of these dress shirts, your actual experience and sale results can differ.

The retail value of 100 dress shirts is approximately $4,500.

Sell this lot at 50% off retail, and you will gross an estimated $2,250!

Detailed sample manifest is available.

Please use this link to make a purchase:
Dress Shirts

Donny Lowy
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Brooklyn NY 11222

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